At the moment, the average Internet user spends roughly 88% more time on websites with videos and dedicates about one third of all online activity on watching videos. With this trend, the time people spend engaging and watching videos is only going to increase as years go by. Businesses Considering video content marketing should understand that similar to all other aspects of the digital marketing world, plenty of time and effort needs to be put in getting the desired results. It takes more than embedding a few videos into webpages and hoping for the best to drive traffic and increase conversions. To enable audiences connect with different products and services, different kinds of videos, formats and topics should be used at appropriate moments. Here, we discuss how you can use the right videos at appropriate moments to boost your traffic and conversions during sales cycles.
Website visitors have a likelihood of 64%-85% of buying products after watching product videos about them, hence creating short promotional videos is prudent, to showcase the key features and benefits of the products you offer, and placed these videos conveniently on the website. For instance, apparel stores can add videos of models wearing their clothes instead of only posting photos. If your business offers services, you can use videos to explain the issues solved by your services and dive deeper into how it achieves the same.
How-to can be used to achieve tremendous results as far as driving traffic is concerned. You can catch the section of your audience with prime buyer intent by using how-to videos. It is upon you to educate your audience if they have issues they would like to solve or things they would like to learn. In fact, research shows that about one in every three Internet users claim they bought a product or service to directly watching how-to videos or tutorials. On search engines, videos appear in 52% of keyword searches, with 82% of them being from third-party sites such as YouTube hence the importance of optimising videos with keywords for SEO. Ensure your videos have detailed meta descriptions and include transcripts of voice-overs.
To make the onboarding process for your users smooth, fun and easy, create product walk-throughs, which will also increase the likelihood of them sticking in the long term. Before you create any product walk-throughs, put yourself in the shoes of a first time user.
You can communicate value to website visitors by using customer testimonials as social proof. Ask a few loyal customers if they would be interested in recording a testimonial of the business products and services.